If you are choosing software to make guided, clickable tours of a product, Arcade’s price depends on how many people need creator seats and which publishing and branding features you need. Arcade lists a free plan, Growth at $42.50 per seat per month, and Enterprise with custom pricing. The free plan is limited and watermarked; Growth removes the watermark and adds features for sharing and measuring demos. Arcade’s published plan details Check the current prices and features before you buy.
A product demo is a presentation of how software works. In an interactive demo, viewers click through screens and steps instead of watching a video from start to finish. If you need a narrated video rather than a clickable tour, explainroo is a free, open-source alternative for making explainer videos and product demos with an AI coding agent.
What Arcade’s plans include
| Plan | Listed price | What it includes |
|---|---|---|
| Free | Free | One published demo, one published video, 200 AI credits per month, and a watermark. Includes AI voiceover, hotspots, callouts, chapters, and access to the Chrome extension, desktop app, and Figma plugin. |
| Growth | $42.50 per seat per month | Unlimited demos and videos, 800 AI credits per month, no watermark, AI translations, advanced insights, branching, calls to action and forms, MP4 and GIF exports, custom branding, and team workspaces. |
| Enterprise | Custom | Adds features such as single sign-on (SSO), role-based access, multiple teams, HTML capture, API access, 100,000 AI credits per year, custom domains, up to 10 brand kits, and a dedicated customer success manager. |
The Free plan has no stated time limit, but published demos and videos carry a watermark. Arcade does not offer a separate no-watermark trial period. Growth charges per seat, so the price rises with each creator.
When the Growth upgrade makes sense
Growth is the relevant step up when the Free plan’s publishing limit or watermark gets in the way. It also suits creators who need to publish multiple demos, apply custom branding, export videos, or use features such as branching and forms. AI credits are a monthly allowance for Arcade’s AI features. Check the plan details to see how many credits your use will need.
Arcade’s Growth demos are based on screen recordings. That approach is quicker to create, but it can show less detail than HTML capture when a product interface changes or includes complex interactions. HTML capture records a product interface so the demo can reproduce its elements more closely. Arcade lists that feature on Enterprise, so a buyer who needs it should include the custom quote in the budget comparison.
Before upgrading, decide what the demo needs to accomplish. If the goal is to give prospects a self-guided product tour, test whether viewers complete it and click its calls to action. If sales influence matters, track whether prospects view or share the demo before a purchase. These measures align with interactive-content ROI metrics, but they do not guarantee a particular return. Compare the resulting engagement with the added seat cost and the value of the opportunities the demo supports.
When explainroo is a better fit
Arcade is built for interactive product tours. explainroo is a better fit when you want a narrated MP4 explainer or a video that shows a product walkthrough. An AI coding agent creates the narration and scenes. For a product demo, it can rebuild screens from your product’s code or website and show a pointer clicking buttons and entering text. Viewers watch the finished MP4 instead of navigating a clickable tour.
To try explainroo, paste this prompt into a compatible coding agent:
Make me a short explainer video about [your topic]. Use explainroo for it.The agent sets up explainroo, makes and checks the video, then gives you the file. The kit is open source under the MIT license and works with coding agents that can run shell commands, including Claude Code, Codex, Pi, OpenCode, and Gemini CLI. The kit itself costs nothing per video. The coding agent is a separate service with its own pricing, and optional AI illustrations through OpenRouter cost money per image. The explainroo examples show the kinds of videos it produces.
Choose explainroo when a narrated video is enough and you want a free, open-source way to create one on your computer. Choose Arcade when viewers need to click through a guided tour or you need features such as team workspaces, demo analytics, and calls to action. explainroo has no drag-and-drop editor and does not edit existing camera footage or produce talking avatars; you describe the video to the agent and request changes.
