Guides · 25 articles
Explainer videos
What an explainer video is, how long it should be, how to write and storyboard it, which style to pick and what it costs.
What Is an Explainer Video?
An explainer video is a short, goal-driven video that uses visuals and narration to explain a product, service, process, or idea.
5 min readHow to Make an Explainer Video, Step by Step
A strong explainer video starts with the viewer’s problem. Define one audience and one outcome, write the explanation before production, match each visual…
6 min readHow to Write an Explainer Video Script
An explainer video helps a newcomer understand a product, service, process, or idea. The script covers more than narration.
5 min readExplainer Video Script Template with a Worked Example
A narration-only draft may sound clear but leave the editor or animator unsure what to show.
6 min readHow Long Should an Explainer Video Be?
For a standard marketing explainer, aim for 75 to 120 seconds. This gives a first-time viewer time to understand a product, service, process, or idea…
5 min readHow Much Does an Explainer Video Cost?
A 60-second animated explainer video can cost very different amounts. The price depends on the production method, visual style, amount of custom work, and…
6 min readTypes of Explainer Videos and When to Use Each
Choose a video format that fits what you need to explain. A software company needs different visuals from a medical-device manufacturer.
10 min readExplainer Video Examples and What Makes Them Work
An explainer video uses visuals, narration, text, or live action to clarify a product, service, idea, or mission.
10 min readHow to Storyboard an Explainer Video
A storyboard turns an explainer video script into a sequence of planned visual moments. Think of it as a comic-strip production plan: each panel shows what…
5 min readAnimated Explainer Videos: A Practical Guide
An animated explainer video combines illustrations and motion graphics with characters, text, and narration to make a product, service, idea, or process…
8 min readHow to Make an Animated Video Without Animation Experience
You do not need to draw characters frame by frame to make an animated video. For your first project, use a scene-based editor.
5 min readWhiteboard Animation: How It Works and How to Make One
Whiteboard animation works best when the visuals follow the explanation. A viewer might first see a customer, then a phone, then an order arrow, and finally…
5 min readDoodle Videos: What They Are and How to Make One
If you need to explain a product, lesson, process, or idea with simple visuals, a doodle video gives you a practical way to do it.
7 min readHand-Drawn Animation: Techniques, Styles and Tools
Hand-drawn animation creates movement by showing a sequence of drawings in rapid succession. An animator changes the character’s pose, expression, or…
9 min readChalkboard Animation for Explainer and Teaching Videos
Chalkboard animation shows hand-drawn text, diagrams, and illustrations appearing one at a time on a dark board.
7 min readWhat Is Motion Graphics?
Motion graphics are graphic design elements that move over time. A designer animates text, shapes, icons, illustrations, charts, or logos to share…
6 min readKinetic Typography: How Moving Text Videos Work
A kinetic typography video combines text layers and animation controls. It also uses sound, graphics, and a timeline.
7 min readHow to Get a Good Voice-Over for an Explainer Video
A voice-over is recorded narration that plays over an explainer video’s visuals. It explains the subject, sets the editing pace, and gives the video a human…
5 min readHow to Choose Background Music for Explainer Videos
Background music sits beneath narration, dialogue, animation, screen recordings, or live-action footage.
6 min readCommon Explainer Video Mistakes and How to Avoid Them
An explainer video helps a potential customer understand a product, service, or process through narration, visuals, or both.
9 min readSaaS Explainer Videos: How to Explain Software in Under Two Minutes
Software as a service, or SaaS, is software delivered online, usually through a browser and a recurring subscription.
5 min readTalking Head Video vs. Animated Explainer: Which to Make
Choose a talking head video when the speaker is central to the message. Choose an animated explainer when viewers need to see a process, product, or…
10 min readHow to Choose an Explainer Video Maker
An explainer video maker lets you create short videos that show how a product, service, process, or idea works.
8 min readFree Explainer Video Makers and Their Real Limits
Free explainer video makers turn a script into a short video with templates, stock media, animation, recorded narration, or artificial intelligence.
5 min readHow to Make a Kickstarter Video That Explains Your Project
A Kickstarter video shows potential supporters what you are making before they decide whether to pledge.
5 min readVideos made with explainroo
A coding agent made each of these with explainroo, from the script to the finished MP4.
- Wide 16:9
- Paper look
How explainroo makes a video
A coding agent made this video with explainroo. It shows how a script and a bit of JavaScript become a narrated video, with a voice that runs on your own computer.
- Wide 16:9
- Clean look
- AI images
Why is the sky blue?
Why the air scatters blue light more than red light, and why sunsets turn orange and red.
Free and open source
Make your own with your AI agent
explainroo lets a coding agent like Claude Code or Codex make narrated explainer videos and product demos. The voice, the word timing and the rendering run on your own computer, with no API key and no cost per video.
Copy this into your AI agent
Make me a short explainer video about [your topic]. Use explainroo for it: clone https://github.com/vincentsch/explainroo, read its AGENTS.md and follow the steps.
Made with explainroo: How explainroo makes a video